On Today’s Show
Author Scott McKain discusses our modern competitive world, and what it takes to stand out and distinguish ourselves from others. On this episode, he talks about the first cornerstone of distinction: clarity. Who are you? Who are you not? What do you stand for? Why would a customer choose you instead of the alternatives in the marketplace?
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1 Simple Thing Action:
Create a “High Concept” clarity statement. How do you describe what you do so powerfully, so compellingly, so briefly, that you can convey it in 6 seconds? “This is who we are this is what we do.”
Mentioned In Episode:
Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
The 4 Cornerstones of Distinction:
1. Clarity
2. Creativity
3. Communication
4. Customer or Client Experience Focus
Guest:
- Global authority on creating business distinction
- Hall of Fame keynote speaker
- “Top 10 Business Books of Year” author
- Founder and CEO of Distinction Institute
- Coach
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