On Today’s Show
Author Susan Solovic says success in business does not necessarily require innovation to the point where you’re creating markets or coming up with the next cool, sexy gadget. Instead, it’s those small little tweaks in your business operations that produce outrageous success for you. Create a noticeable difference so that people have a reason to select you over the competition and to stay loyal to you.
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1 Simple Thing Action:
Most businesses fail or flounder because they don’t differentiate themselves. They are a commodity. To avoid this ask your customers (or non-customers on social media and review sites) open-ended questions to discover their pain points. Then think of a solution that would solve your customers problems and set you apart from your competitors.
Mentioned In Episode:
Guest:
- THE Small Business Expert
- Keynote Speaker
- New York Times Bestselling Author
- Media Personality
- Attorney
- Award-Winning Entrepreneur
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