Episode 311: How to Stand apart from your competition

On Today’s Show

Author Derek Coburn talks about how we often look at networking as a means to get new customers. But he says our biggest opportunity is to grow our network to better serve our existing clients. The key is to be mindful in helping your clients expand their horizons to help them grow their business.

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1 Simple Thing Action:

The Ultimate Tiebreaker. Look at your existing clients whose primary source of business is through client acquisition or meeting new relationships, and start focusing more on adding value to your relationship with them, above and beyond what you are currently doing. Take it on yourself to learn what their ideal client might look like, so when you are growing your network you can easily spot potential opportunities and make good introductions on behalf of your clients.