On Today’s Show
In a world where everyone has a message, author Kare Anderson talks about how to craft your message to gain traction and become quotable. When you get more specific you’re becoming more clear with yourself, and more credible, and more memorable with others.
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1 Simple Thing Action:
Use the A.I.R. formula to craft your message, which helps you become more memorable and quotable:
A = Make it Actionable
I = Give it Interestingness
R = Be sure it’s Relevant
Mentioned In Episode:
Bill Bishop, “The Big Sort”
http://www.amazon.com/The-Big-Sort-Clustering-Like-Minded
Cass R. Sunstein, “Going to Extremes”
http://www.amazon.com/Going-Extremes-Minds-Unite-Divide
Paul Young, “The Shack”
http://www.amazon.com/The-Shack-Wm-Paul-Young
Frans Johansson, “The Medici Effect”
http://www.amazon.com/The-Medici-Effect-Elephants-Innovation
Kare Anderson – TED Talk: Be an opportunity maker
https://www.ted.com/speakers/kare_anderson
Guest:
Kare Anderson
www.sayitbetter.com
- Emmy-Winner former NBC and Wall Street Journal reporter
- Connective Behavior Speaker
- Columnist for Forbes and Huffington Post
- Author
- Strategist
- Speaker
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