Episode 273: How to Tell Your Story |

On Today’s Show

Author Scott McKain talks about the third cornerstone of creating distinction: communication. Distinctive organizations and individuals communicate through the power of story. Scott reveals that every distinctive company has some story behind it that unites and bonds us with that organization. It’s one of the critical components that every business and individual needs to be distinctive in the marketplace.

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1 Simple Thing Action:

Craft a story about how your product, service — or you — have made a positive impact on a customer. Look at it through the lens of a client you have successfully served. What’s your heroic resolution? Tell it through the lens of the customer.

Mentioned In Episode:

The Power of Myth by Joseph Campbell

3-Act Structure for creating and telling our story that builds distinction:

Act 1: Introduce characters and conflict.

Act 2: Resolve the conflict.

Act 3: Heroic resolution of the conflict.