On Today’s Show
Scott McKain talks about the second cornerstone of creating distinction for our business: creativity. He reminds us that we don’t have to be creative from A to Z. If we’re creative at one specific point, it can totally revolutionize our business, and cause others to perceive us as distinctive in the marketplace.
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1 Simple Thing Action:
Make a list of your customer’s points of contact with your business, and then Identify ONE action you could do differently from the competition — and do it!
Guest:
- Global authority on creating business distinction
- Hall of Fame keynote speaker
- “Top 10 Business Books of Year” author
- Founder and CEO of Distinction Institute
- Coach
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